In this interview we talk to food host Wheat, who now has 1.28M followers.
The start
In March 2024 Wheat went live for the first time. Three people showed up.
The turning point
A late-night kitchen short video took off with over 8M views and gained 200K followers.
Today
She streams 20+ times a month, with live commerce GMV above 3M.
"Do not let the numbers run your life. Make the content you are most comfortable with." - Wheat
